May 29, 2021
Shabby2Chic Boutique has become Kath & Kin!
The suspense is finally over! It feels like such a relief to finally be able to share with you what I have been working on and keeping a secret for the past year! Shabby2Chic Boutique has now transformed into Kath & Kin!
I am Kathryn, and you are my Kin.
Who we are as a business hasn’t changed at all, but what we do and what we provide has changed so much since I started four years ago back in 2017, back when my home was almost completely taken over with packing boxes and storage jars, and we were working on the lounge floor.
Now look at us! We have grown so much! We have our own unit, we are market leaders in Personalised Home Décor Products, and we have built a loving community of people who share a passion for high quality, personal products. This is why “Kin”, because we wouldn't be here without you all, because of all of the support you have given us throughout the years we have been able to grow into the community and business we are today.
We are still the same family business we have always been, but we wanted our brand to align to show how we have developed, something that talks to who we are and really capture what is important to us: Family, Quality Products, and Sustainability for the future.
Although we won't be Shabby2Chic Boutique anymore, you can still expect the same stylish, high quality and personal service from us that you have always had. We have so much planned for the future such as our partnership with the One Tree Planted Scheme, our new Contemporary Collection, along with a host of new planned products that we know you are going to love and cant wait to share with you!
I want to finish by saying a huge thank you to all of you. Through your support, you have all turned my pipe dream into a reality. You have allowed us to make this transformation into Kath & Kin. Thank you to all of our community, to everyone who buys our products, to everyone who supports us with likes and shares, to the influencers who share our brand with the world. You are all my Kin. You made my dreams come true.
Love, Kathryn xx